Hair dryer buying guide

Not sure why tourmaline and ionic are important in a hair dryer? What the heck is the cool shot button for anyway? You might be surprised to learn how much hair dryers have evolved in recent years, and picking up a professional dryer can make all the difference in your styling routine. The Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer reduces styling time with its powerful motor and ionic generation switch lets you choose if you want more volume. Professional hair dryers such as the SuperSolano The Original contain ceramic components which help to reduce frizz and leave hair smooth and shiny. In this guide, we’ve straightened out all the details you need to know in order to choose the very best dryer for your ‘do. Read more

Why choose L’Oréal Professionnel

OUR HEART BEATS TO THE RHYTHM OF FASHION
Paris – the capital of fashion, artistic inspiration and an emblematic place for designers the world over. From the beginning, L’Oréal Professionnel has been at the heart of this artistic community. Each season, the world’s top hairdressers work closely with designers to create the inspirational hairstyles that will grace the catwalks, setting the hair trends Read more