In 1907, L’Oréal Professionnel invented haircolor and changed the face of hairdressing and beauty as we know it today. Being at the forefront of technology, L’Oréal Professionnel provides you with safe and innovative haircolor services to meet all of your needs, and is proud to be the no.1 professional color brand worldwide. INOA Loreal:
INOA stands for “Innovation No Ammonia” and is a breakthrough ammonia free odorless haircolor from L’Oreal Professionnel. INOA hair color delivers exceptional permanent haircolor results with supreme respect of the hair. Labratory testing shows that after nine applications, INOA colored hair is as smooth as before color was applied.
Discover the revolution in salon haircolor with its ammonia-free permanent color featuring ODS* technology. INOA provides supreme respect for the hair** and optimized scalp comfort while delivering the performance of a traditional permanent haircolor. And did we mention there’s no odor?
Inspiration is the lifeblood of stylists: the creative energy that shapes cutting-edge color, styling and design. Wella Professionals Trend Vision is fuelling the passion, celebrating four directional hair looks on its fashion podium every year and propelling up-and-coming talent onto the global stage with the prestigious International Trend Vision Award.
Mixed to various depths and intensities, Majirel provides long-lasting color that cares. For full head or partial coloring, from blondes to natural colors and vibrant, fashionable shades.
Moroccanoil’s passion is empowering beautiful transformations. They started with the original Moroccanoil Treatment which revolutionized the haircare industry. Built a reputation on positive word of mouth from runways to salons to editorial spreads. With innovative formulas that are antioxidant infused, and nutrient rich are unmatched and provide dramatic results.
That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike — because it’s products simply work.
Kerafusion restructures and rejuvenates even the most fragile hair while smoothing and eliminating frizz completely. Kerafusion combines Keratin proteins with De Fabulous’ Amazon secret: Açaí berry extracts that provide anti-oxidants and vitamins A and E for strength, health and shine.
Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve.
Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.
When you get your hair colored by our Goldwell trained haircare professionals, you get shimmering, long-lasting hair color that looks terrific with your skin tone and eye color. Plus, you’ll enjoy healthy, shiny locks that are more manageable than ever. That’s because our Goldwell artists use the best hair color in the world and are highly trained in how to use it for the perfect results every time.