Why choose L’Oréal Professionnel

OUR HEART BEATS TO THE RHYTHM OF FASHION
Paris – the capital of fashion, artistic inspiration and an emblematic place for designers the world over. From the beginning, L’Oréal Professionnel has been at the heart of this artistic community. Each season, the world’s top hairdressers work closely with designers to create the inspirational hairstyles that will grace the catwalks, setting the hair trends of tomorrow. L’Oréal Professionnel is their brand of choice.
WE CELEBRATE ARTISANAL EXCELLENCE
Hairdressing is an art: to see the unseen and bring out that unique beauty in everyone. We want to relentlessly inspire, stir emotions and help the professional achieve artisanal excellence. Together, we celebrate the craft and the craftsmen of this industry.
WE DEMAND THE BEST FROM INNOVATION
L’Oréal Professionnel asserts its capacity for constant innovation and demonstrates its commitment to offering the highest quality and best performing tools to all hairdressers. L’Oréal’s Advanced Research and Development Division employs thousands of experts across the world, who work tirelessly in order to release revolutionary technologies, breaking ground with each new discovery.
WE BELEIVE THAT SHARING LEADS TO PROGRESS
At L’Oréal Professionnel we believe education to be the crucial part of success. From our flagship SOHO Academy in New York and National Academies, to our in-salon and on-location education, we offer the professional salon community technical expertise, artistic inspiration and business building skills that bring self-improvement to individuals and empowerment to salon staff.
WE COMMIT TO SUCCESS TOGETHER
we commit to helping you drive business into the salon so that you can see more clients, more often and sell more products & services.
WE REVEAL EVERYONE’S UNIQUE BEAUTY
because together, we are the hairdressers of L’Oréal Professionnel